Don Melton’s personal memories of working with Steve Jobs.
And then clicked to reveal his special slide — poster art I’m sure everyone has seen before — a 1940’s-style rendering of a grinning man holding a big mug of coffee next to his face with this text alongside like a world balloon:
“How about a nice cup of shut the fuck up.”
And then the best part — the part we didn’t know was coming — Steve paused, turned to his V.P. of Marketing and deadpanned, “What do you think, Phil? Too much?”
“This is Steve Jobs. You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”
– Steve Jobs (Man, I really miss Steve…)
Apple offers a more appealing hardware platform (far fewer devices, all of them with high end performance); a richer, deeper software platform; and a more engaged, higher-spending customer base. It’s all of these factors in conjunction that make iOS the mobile platform with the strongest developer support.
And this is what is meant by “future-proof”. Re-using USB and micro-USB (or any existing standard) could never do any of that.
A very thorough look into the details of the Lightning connector. It’s very technically capable and, especially recently, appears to have been a very smart decision.
AnandTech has a great review covering the design and performance of the new Mac Pro. GPU computing is the future of professional computing and it is especially interesting to see how Apple embraces it in the new Mac Pro.
The Mac Pro’s thermal core makes a lot of sense from an area efficiency standpoint as the chances that you have all three processors in the system (Xeon CPU + dual AMD FirePro GPUs) running at max speed at the same time is highly unlikely. By having all three players share one large heatsink Apple can optimize for the most likely usage scenarios where at most one processor is running at close to max TDP.
Very interesting to read about some of the inside accounts that are starting to come up from around the iPhone launch.
If you’re wondering why Apple has been so focused on building its own SoCs and CPU architectures, this is the reason why. There’s a fixed amount of power you can dissipate in the form of heat in these mobile devices while still maintaining a good user experience. Performance per watt is the gating metric for success in mobile, and shipping high IPC/low frequency dual-core SoCs at 32/28nm is the best optimization available to a company like Apple today.
Exploring the details of the A7 shows just how powerful it is, and reveals some of the clever tradeoffs made in order to achieve that power.
Apple, unlike Google, or Facebook, or even Microsoft, is not a services company (as long-suffering iCloud/MobileMe/.Mac/iTools customs can attest), and so, to prescribe any sort of goodness to their decision to not retain user data is much less useful than an examination of what actually matters to their bottom line. And, as a hardware company, that means the supply chain. And that means people like Bibek Dhong.
Ben Thompson makes a very good point that it is not enough to judge the morality of a company like Apple just based on its privacy practice, which is primarily a byproduct of its business model and not a moral choice. It is much more appropriate to use metrics that are instead a reflection of its actual business, such as evaluating the supply chain.
That means that Google has gone from having at least 31m users on the iPhone in April 2012 - and perhaps as many as 35m in September 2012, based on a model using a sliding scale of maps ownership - to around 6.3m who are using it monthly on iOS 6 and above.
Wow, hadn’t realized how big an impact Apple Maps has had on Google Maps’ usage. Not the impression received from just reading most tech news, surprise surprise.
AnandTech’s review of the new iPad Air provides a detailed look into the technical side.
When I reviewed the iPhone 5s I didn’t have much time to go in and do the sort of in-depth investigation into Cyclone (Apple’s 64-bit custom ARMv8 core) as I did with Swift (Apple’s custom ARMv7 core from A6) the year before. I had heard rumors that Cyclone was substantially wider than its predecessor but I didn’t really have any proof other than hearsay so I left it out of the article. Instead I surmised in the 5s review that the A7 was likely an evolved Swift core rather than a brand new design, after all - what sense would it make to design a new CPU core and then do it all over again for the next one? It turns out I was quite wrong.
It is astounding, and often overlooked, how much Apple’s chip engineering has accomplished in just a few short years.